In construction, many people hear the word disruption and have a negative reaction, but disruption is in fact a transformation that is caused by emerging technologies and new business processes. The companies that typically have a negative experience are the ones who simply don’t embrace it.

Think about the invention of the car, for instance. Today, many people would consider the car, or even a piece of construction equipment, a valuable tool that they can’t live without. But the reality is when it was first invented, the car caused quite a bit of disruption. It was a matter of society adapting and adjusting to the new invention. The same can be said for televisions, smartphones, kitchen appliances, and the list goes on and on. Generally, technology tends to help our lives; it is just a matter of embracing it.

So how can the construction industry embrace new technologies like the IoT (Internet of Things), AI (artificial intelligence), machine learning, digital transformation, blockchain, digital twin, and so much more, in an era where the definition of work is changing, as a younger workforce emerges on the scene? Here are three key ways to set your company up for success in the era of digital disruption.

Change Your Company Culture
First, change the foundation of your business. Change starts at the top and at the core of a company. This is perhaps one of the most challenging steps to take, but it is also one of the most fundamental. Companies can choose to focus more on safety or innovation. Build it into the mission statement or the core values, and then determine how that value can be spread throughout the business. Identifying and claiming that you want to be a business that embraces digital disruption is the first step.

Create a Strategy
Next, create a strategy. How many times have we said it here at Constructech? Before a construction company even considers implementing a new technology or business process, it first must identify a need and develop a plan for how to address that need. Technology for technology’s sake is never a good thing. Rather, start with fundamental factors that the business needs and build it out from there.

Prepare Your Workers
While change starts at the top, it is carried out throughout an entire organization, which is why it is so important to prepare your workers. The point made during the cybersecurity discussion at the Constructech Technology Days 2019 event in August was key: everyone in your organization needs to be well-versed in cybersecurity, from the CEO to the janitor. Everyone. This is why it becomes so important to prepare workers for digital transformation. The workers will be the ones who carry out the strategy, and ultimately help your business survive and thrive in an era of digital disruption.

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Laura Black
Laura Blackeditor