Super Bowl Sunday is coming up, and most discussion is centering around the teams. However, the stadium is also providing it has “game” to “score” as a zero waste facility.
The NFL (National Football League) has been focused on sustainability for more than 25 years. Back in 1994 in Atlanta, it created the first stadium solid waste recycling project in America, as part of Super Bowl XXVIII.
Now, the NFL and Minnesota Super Bowl LII host committee have developed a series of initiatives focused on reducing the environmental impact of activities to leave a green legacy in the city. This includes recycling leftover construction materials, which will be donated to local organizations for reuse and repurposing.
Additionally, several of the NFL Super Bowl event venues will be powered using green energy in an effort to reduce the climate impact of Super Bowl activities.
The project brought all key stakeholders in the Minneapolis community together with the objective of reducing waste on an ongoing basis, leading up to, and following Super Bowl LII.
These efforts have been months in the making. Since June 2017, U.S. Bank Stadium partners have increased the stadium’s diversion rate by roughly 55%, reaching a high of 83% by January 2018. Also, back in October, an e-waste event was held to divert 42,081 pounds of e-waste from the landfill for responsible recycling, as an example.
Working toward achieving zero waste (90% waste diversion) at Super Bowl LII was a joint effort between all partners involved in the initiative.
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