Sacramento, CA – January 6, 2016 – CPS’ Social Media Wall was selected as a 2016 Best of IBS product finalist among nearly 200 entries. The product is competing for the “best” designation in the “Most Innovative Building Product” category.
Designed specifically for use in new home information centers and sales/leasing offices, Social Media Wall takes technological innovation in marketing a step further by incorporating lifestyle content into digital signage that creates enthusiasm, encourages involvement and builds a deeper relationship with home shoppers.
Social Media Wall is an engaging, ever changing display of shared customer experiences about the community, created through the integration of both traditional marketing and social media content. The builder encourages home shoppers to use a hash tag, such as #WendellFalls, and then curates the images onto the Wall.
Both the builder and the customer generate the displayed lifestyle content. This shared creative process fosters an ongoing, engaging “tradigital” experience that directly involves the customer.
CPS’ President Robert Musa says, “We haven’t seen this sort of social media innovation in new home sales before this. Musa continues, “Social Media Wall helps home shoppers #GetSocial and involved in the conversation. And, being a part of the story helps motivate their purchase decisions.”
Social Media Wall will be on display at CPS’ Central Hall Booth C2856 in the nextBuild section of the 2016 International Builders’ Show.
Computer Presentation Systems is a leading provider of sales, marketing, construction and customer service software solutions to the new home industry. Founded in 1985, CPS has developed a reputation for innovative, cost-effective software solutions backed by outstanding service and support.
FOR MORE INFORMATION CONTACT:
Lisa Meylor (916) 635-3487
3035 Prospect Park Dr., Suite 90
Rancho Cordova, CA 95670