Effectively visualizing a home by looking at a 2D floor plan is challenging for most potential homebuyers. VR (virtual reality) is an engaging way to interact with a new home design.

Working to enhance the overall buying experience, national homebuilder PulteGroup, www.pultegroupinc.com, Atlanta, Ga., is using VR to better connect with customers.

Early in 2017, the construction firm tested different VR platforms, including full VR immersion to better understand consumers’ comfort level with the technology, their ability to perform tasks, and their preferred method of interacting with home designs.

Building on its successes, the homebuilder recently deployed a virtual sales center in Atlanta, which is a 341 urban infill development.

Upon visiting the sales center at Parkside at Mason Mill, potential buyers can take themselves through a self-guided tour using a gaming controller to view the floor plan on a large screen TV. The VR imaging gives the homebuyer a lifelike feel for the flow of the house and how the individual spaces work together within a plan.

PulteGroup continues to explore opportunities to effectively integrate technology in the home and related sales process, including its efforts around smart home technology, sustainability, and its new product development process. Using VR to showcase construction options will continue to grow in the industry.