Today marks the start of World of Concrete in Las Vegas, and I think we will see and hear big announcements from technology providers, equipment manufacturers, materials companies, and more. In fact, some companies are already making announcements to make note of.

For instance, Sakrete introduced a new product line called Pro-Mix, which consists of products ranging from all-purpose cement to concrete repair. Here’s where it gets interesting. The company is also introducing its new AR (augmented reality) application that allows contractors to calculate the number of bag needed for projects by taking a photo of the space on a tablet or smartphone device.

I think this points to an overarching trend that will be important to note this week at the show—and in the year ahead. Let me explain. When Constructech magazine first launched more than 20 years ago, technology companies were technology companies, equipment companies were equipment companies, and materials companies were materials companies. This is no longer true.

Today, every single company needs to be in the business of technology or it will be left behind. This is something Tyler Suiters, VP industry communications, CTA, said to Peggy on a recent broadcast of The Peggy Smedley Show live from CES. Everyone is in the business of technology.

Equipment and tool manufacturers are becoming technology providers to some degree. Both Peggy and I have traveled to events recently—such as Caterpillar’s year-end press briefing and Hilti’s Innovation Day—where we cover the technology that is coming out of these companies. The market is changing—and businesses are adjusting.

So, if you are planning to attend World of Concrete this week, make sure to keep this in the back of your mind. While meeting with an equipment or concrete company, ask: how are they leveraging technology?

All your partners need to be on the forefront of innovation, as does your company. We are in the Fourth Industrial Revolution, and we need to be responding. I imagine the rest of the news coming out of World of Concrete this week will continue to reflect this trend.

Want to tweet about this article? Use hashtags #construction #technology #IoT #M2M #AI #artificialintelligence #machinelearning #cybersecurity #blockchain #bigdata #digitaltransformation #WOC2019 #cement #concrete

Laura Black
Laura Blackeditor